Tandem provides experienced sales and marketing strategy to deliver adaptable, agile, and smart development solutions that work in tandem with you. Our core team of skilled advisors helps you craft and execute innovative, industry-best project marketing and sales strategies and ultimately ensures you unlock your projects potential.
Real estate strategy and project management treated with collaboration & cohesion
Tandem’s senior marketing experience helped support Mosaic at both Moody Yards and Town & Centre. Tandem worked alongside our VP of Marketing, acting as an extension of our marketing team, to brief and manage key marketing deliverables, establish new supplier connections, and deliver best-in-class marketing and sales tools to market and sell our projects.– Geoff Duyker, SVP Marketing Mosaic and Scott Wilkins, VP Marketing Mosaic
Moody Yards, Mosaic
We enjoyed working cohesively with Tandem. Market Intel, sales strategies, and recommendations were always brought forward with a holistic perspective that benefited the project and pro-forma budget.– David Downs, EVP Investments, Rize
Olo, Rize
Tandem has been essential to Adore 49th's success. With Tandem's guidance, we successfully launched our pre-sale campaign with a lean and direct approach which was highly agile and effective. In a challenging market, our project was always handled with the utmost care and attention to detail. Thanks to Tandem's experience, insight into the local market, and genuine commitment to our success, we were able to build trust in their ability to manage all our marketing and sales vendors and partners, as well as their ongoing efforts to improve our marketing and sales strategy and project execution.– Daniel Sidhu, Development Director, Killarney Group
Adore 49th, Killarney Group
Tandem’s guidance at The Grove South Surrey, a purpose-built rental community was what our project needed to refine our marketing assets. Tandem consistently brought critical thought and demonstrated exceptional organization to manage marketing deliverables and directly brought industry-leading partners and ideas to the conversation providing strategic and creative direction.– Graeme Barker, Director, Huxley Development
The Grove South Surrey, Huxley
Tandem’s senior marketing experience helped support Mosaic at both Moody Yards and Town & Centre. Tandem worked alongside our VP of Marketing, acting as an extension of our marketing team, to brief and manage key marketing deliverables, establish new supplier connections, and deliver best-in-class marketing and sales tools to market and sell our projects.– Geoff Duyker, SVP Marketing Mosaic and Scott Wilkins, VP Marketing Mosaic
Moody Yards, Mosaic
We enjoyed working cohesively with Tandem. Market Intel, sales strategies, and recommendations were always brought forward with a holistic perspective that benefited the project and pro-forma budget.– David Downs, EVP Investments, Rize
Olo, Rize
Tandem has been essential to Adore 49th's success. With Tandem's guidance, we successfully launched our pre-sale campaign with a lean and direct approach which was highly agile and effective. In a challenging market, our project was always handled with the utmost care and attention to detail. Thanks to Tandem's experience, insight into the local market, and genuine commitment to our success, we were able to build trust in their ability to manage all our marketing and sales vendors and partners, as well as their ongoing efforts to improve our marketing and sales strategy and project execution.– Daniel Sidhu, Development Director, Killarney Group
Adore 49th, Killarney Group
Tandem’s guidance at The Grove South Surrey, a purpose-built rental community was what our project needed to refine our marketing assets. Tandem consistently brought critical thought and demonstrated exceptional organization to manage marketing deliverables and directly brought industry-leading partners and ideas to the conversation providing strategic and creative direction.– Graeme Barker, Director, Huxley Development
The Grove South Surrey, Huxley
The idea of doing things better lies at Tandem’s very core. We shape our services to best assist your structure - whether that means acting as an outsourced sales and marketing solution or providing strategic guidance to bolster your internal team's strength. And with our finger on the pulse of the industry, we connect real estate developers with industry-best partners, working together as an extension of your team to help you achieve project goals.
At kick-off, we connect with you to understand project goals, context, and timelines, and define opportunities and limitations. This allows us to establish a project direction that aligns with your organization's culture and philosophy and ultimately guides your project's success. Our goal is to establish what you need and don’t need – and get to work.
Using market data and the information gathered during discovery, we perform strategic research and analysis to devise feasible and impactful strategies that target project objectives.
We assess:
Having the right tools and information is critical for the journey ahead - it ultimately saves time, money, and keeps stakeholders aligned.
We’re passionate about interpreting the big picture to develop impactful strategies with real solutions. To do so, we leverage our vendor relationships and build upon our 13+ years of experience to create a detailed, step-by-step sales and marketing plan that identifies targeted outcomes and aligns with your goals each step of the way. Our project-specific recommendations maximize market success while mitigating potential risks.
We roll up our sleeves to execute project initiatives with focused commitment and quality control. The process is intentionally kept lean to keep the strategist, creators, and doers connected directly to the project and the client, which allows us to make real-time pivots to hit our targets. Acting as conductors, we effectively:
Most importantly, we believe the best work is done when we empower all doers and creators - internally and externally - to ensure success for the project.
We believe that projects are most effective when strategy is iterative and regularly refined based on market feedback. Once a project has launched it is equally important to pro-actively listen, analyze, and adjust. We take an honest look at what’s working, what’s not, obtain feedback directly from the source, and measure progress against strategy outcomes targeted.